The R Collective social impact business has a strong mandate for creativity and innovation. Everything we do is anchored by our desire to do good (while making you look good and feel good too!). Our main focus is on creating a self-sustaining business model that enables us to reach our environmental and social goals. This way, we can continue innovating with our business model - which is grounded on the circular economy so that we keep resources in use and out of landfill - enabling us to transform on a grander scale. Put simply, our entire business is concentrated on that old cliché of what goes around comes around.
Turning the supply chain inside out
We ripped the old fashion supply chain memo and started again. With R Collective’s talented designers, each of whom has different flares for different fabrics and techniques, we work backwards. We first source our waste materials and with inspirations in mind, we create the mood boards and hit the design table hard to find ways to reinvent our found waste materials into the gorgeous collections that we later retail.
Transparency & Collaboration
We love working transparently, telling you as much as we can about our manufacturers, the supply chain of each collection and how we rescue our fabric waste. We work with various brands and manufacturers, some of whom prefer to say confidential for now, to release their waste back into the fashion system. This also provides our partners with unique solutions for their own waste reduction targets. We also collaborate with our sister charity Redress, with whom we share 25% of our future profits, on the positive power of fashion by educating on best practices. (In order words, we want to spread the love!)
Because bravery is in our blood, we are testing the market with newer materials, like using more recycled materials, from fabrics, labels to packaging, and methods, like developing our own small circular system where customers can rent, return for repair, or donate their unwanted R Collective clothing through our Take-Back programme. To make ourselves even more accountable, we are signed up to the Global Fashion Agenda’s 2020 Circular Fashion System Commitment to accelerate the transition to a circular fashion system. We’re also a member of Hong Kong’s Sustainable Fashion Business Consortium.