Who we are

Transforming fashion calls for a collaborative spirit, design vision and business guts. That’s why our founding platform is so unique. We were created through a collaborative effort that builds on the 10-year legacy of Redress, the world’s largest charity working to reduce fashion’s waste, and a powerful group of advisors. We have a core full time and dedicated multicultural executional team to drive our business and brand’s operations and our head designer works closely with our acclaimed cohort of uniquely curated sustainable designers residing in The R collective. We operate as a social impact business and are a separate organisation from Redress. R Collective was formerly BYT. Meet us all below.

about us
kevin and victor back

R DESIGNERS

Our emerging fashion designers are the real stars. We uniquely curate our designers through our sister charity, Redress, who organise the world’s largest sustainable fashion design competition, The Redress Design Award.  The R Collective offers competition winners and standout talents the chance to join us to unleash their talents into the world of retail - and into your closets. So far, our designers’ upcycled collections have retailed at Lane Crawford, and Barneys New York.

Meet the designers here.

kate morris winning
kevin and victor back
kate morris winning
About us who we are BYT's mission

Designed for you

The R Collective designs for people like you and me; real people trying to live with courage and conviction. We celebrate individuality, authenticity and the 'imperfectly perfect' in us all and our clothes are made to champion hopes for a better future. But we don’t want you simply to buy more clothes. Instead, we hope you’ll buy into our belief that fashion needs more love! So you can even rent some pieces or buy them, wear and later return them to us for repair or recycling so that what comes around goes around.

The R Collective Vision

Our vision is a world where fashion, which has always been a reflection of our times, goes back to her roots: becoming respected and revered. We believe that designers’ creativity can transform the world’s abundance of waste materials into stunning and scalable solutions for our customers to love, on the inside and outside, whilst protecting our environment. We are out to prove that fashion can be a force for good.

 

About us who we are how it all started

Meet the team

Christina Dean portrait

Dr. Christina Dean

CEO and Co-founder

Christina brings ten years of pioneering work advocating for sustainability in the fashion industry from Asia and beyond. Named as one of the U.K.’s ‘Top 30 Most Inspirational Women’ by British Vogue, she counts journalism, presenting and dentistry among her achievements. She is also the Founder and Board Chair of Redress.

jen liu

Jennifer Liu

Managing Director, Business Strategy & Operations

Jennifer brings her business and finance experience to BYT, coupled with her decade long experience in helping companies, including environmentally sustainable textile-related companies, grow from inception, fundraising to listing. Armed with her MA in Biological Anthropology from the University of Cambridge and experience with fabric deconstruction and design from London’s Central St Martins, Jennifer brings a scientific approach and strategic vision to long-term sustainable fashion. 

Mark Kroeker portrait

Mark Kroeker

Advisor

Mark lends his seasoned design expertise as our advisor.  He’s a graduate of Parsons in NYC and has contributed to the launch of multiple brands including Donna Karan's Urban Zen.  Mark is the co-founder of TEJEN - a sustainable fine jewelry brand with values that align with those of BYT.

krisha

Krisha Sia

Creative & Branding Manager

Krisha is a rising fashion content creator in Asia. Dubbed by Cloudbreakr as a Top 10 in Fashion and Rising Star April 2017, as well as being recognised by South China Morning Post, Philippine Daily Inquirer, and Women's Journal, Krisha brings her creative eye to The R Collective.

Kevin Germanier portrait

Kévin Germanier

R Collective Designer

Kévin co-designed our Trailblazer Collection with Victor. He’s a 2017 graduate from London’s Central Saint Martins, where he wowed press (and Bjork, who quickly snapped him up!) with his final collection of sustainable designs. He previously won Redress’ 2016 competition cycle with his stand out upcycling techniques (and charm!) before designing Shanghai Tang’s inaugural upcycled collection. He’s now working at Louis Vuitton in Paris.

Victor Shu portrait

Victor Chu

R Collective Designer

Victor co-designed our Trailblazer Collection with Kévin. He’s a 2015 graduate from The Hong Kong Polytechnic University and another winner from Redress’ 2016 competition cycle, where he wowed judges with his artistry for zero waste design. When not collecting awards, our dear friend Victor works at AtTwenty for G2000, one of Asia’s leading retail groups. He’s unflappable and unstoppable!

kate morris

Kate Morris

R Collective Designer

Kate designed our Pop Collection, the soon to be release upcycled knitwear range. She’s a recent graduate from UK’s Nottingham Trent University and she has a Bachelor in Fine Arts. (Hint - these are both combined in her gorgeous Pop Collection.) She won Redress’ 2017 competition cycle, charming everyone in her path and single handedly (we think!) adding her distinct star appeal to upcycled yarn waste!

lia kassif

Lia Kassif

R Collective Designer

Lia Kassif is the creative force behind our next collection, which is currently lovingly on the drawing board. She bolted out of Israel’s Shenkar College of Engineering, Design and Art with her resilient and refreshing personality ready for big action. She’s a winner from Redress’ 2017 competition cycle, where her upcycled military and bridal waste collection sent audiences into a style and sustainability tailspin. (Hint - expect a twist on this to be on sale soon!)

Christina Dean portrait

Dr. Christina Dean

CEO and Co-founder

Christina brings ten years of pioneering work advocating for sustainability in the fashion industry from Asia and beyond. Named as one of the U.K.’s ‘Top 30 Most Inspirational Women’ by British Vogue, she counts journalism, presenting and dentistry among her achievements. She is also the Founder and Board Chair of Redress.

jen liu

Jennifer Liu

Managing Director, Business Strategy & Operations

Jennifer brings her business and finance experience to BYT, coupled with her decade long experience in helping companies, including environmentally sustainable textile-related companies, grow from inception, fundraising to listing. Armed with her MA in Biological Anthropology from the University of Cambridge and experience with fabric deconstruction and design from London’s Central St Martins, Jennifer brings a scientific approach and strategic vision to long-term sustainable fashion. 

Mark Kroeker portrait

Mark Kroeker

Advisor

Mark lends his seasoned design expertise as our advisor.  He’s a graduate of Parsons in NYC and has contributed to the launch of multiple brands including Donna Karan's Urban Zen.  Mark is the co-founder of TEJEN - a sustainable fine jewelry brand with values that align with those of BYT.

krisha

Krisha Sia

Creative & Branding Manager

Krisha is a rising fashion content creator in Asia. Dubbed by Cloudbreakr as a Top 10 in Fashion and Rising Star April 2017, as well as being recognised by South China Morning Post, Philippine Daily Inquirer, and Women's Journal, Krisha brings her creative eye to The R Collective.

Kevin Germanier portrait

Kévin Germanier

R Collective Designer

Kévin co-designed our Trailblazer Collection with Victor. He’s a 2017 graduate from London’s Central Saint Martins, where he wowed press (and Bjork, who quickly snapped him up!) with his final collection of sustainable designs. He previously won Redress’ 2016 competition cycle with his stand out upcycling techniques (and charm!) before designing Shanghai Tang’s inaugural upcycled collection. He’s now working at Louis Vuitton in Paris.

Victor Shu portrait

Victor Chu

R Collective Designer

Victor co-designed our Trailblazer Collection with Kévin. He’s a 2015 graduate from The Hong Kong Polytechnic University and another winner from Redress’ 2016 competition cycle, where he wowed judges with his artistry for zero waste design. When not collecting awards, our dear friend Victor works at AtTwenty for G2000, one of Asia’s leading retail groups. He’s unflappable and unstoppable!

kate morris

Kate Morris

R Collective Designer

Kate designed our Pop Collection, the soon to be release upcycled knitwear range. She’s a recent graduate from UK’s Nottingham Trent University and she has a Bachelor in Fine Arts. (Hint - these are both combined in her gorgeous Pop Collection.) She won Redress’ 2017 competition cycle, charming everyone in her path and single handedly (we think!) adding her distinct star appeal to upcycled yarn waste!

lia kassif

Lia Kassif

R Collective Designer

Lia Kassif is the creative force behind our next collection, which is currently lovingly on the drawing board. She bolted out of Israel’s Shenkar College of Engineering, Design and Art with her resilient and refreshing personality ready for big action. She’s a winner from Redress’ 2017 competition cycle, where her upcycled military and bridal waste collection sent audiences into a style and sustainability tailspin. (Hint - expect a twist on this to be on sale soon!)

Join us

Do you want to prove that fashion can be a force for good?

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